Blog
Ranging from brand work to pet projects, here a few articles and other odds and ends I’ve written lately.
How To Implement Retrieval-Augmented Generation (RAG)
June 2024
RAG: A ridiculous name for a shockingly effective approach to AI. I wrote a practical guide that explains what RAG is, when to use it, and how Intel can help organizations set up RAG pipelines quickly and easily.
Intel and Capture One Enable Faster Photo Editing
December 2022
Photographers can only work as fast as their workstations. That’s why Intel and Capture One teamed up to deliver a faster photo-editing application. Read how.
Three Mistakes to Avoid in Your Social Media Strategy
July 2021
There are many approaches to managing a brand’s social accounts, and even more ways to measure success. I worked with agency specialists to highlight three pitfalls every brand should avoid.
Favorite Albums of 2020
December 2020
Ten albums supplied the tunes and moods I needed to score a rollercoaster year—from reflecting to forgetting, and everything in between.
Trick Yourself Into Creativity
June 2020
During lockdown, I struggled to create anything simply for the sake of joy. After some practice, I discovered three ways to get my creative juices flowing.
Agility Defines Accel: From 10K to 10M Units
May 2020
For brands in the CPG space, Accel is more than a co-packer—it’s a forward-thinking partner that helps clients discover what resonates with consumers. I wrote a blog about how Accel uses nimble, small-batch testing to help brands get valuable feedback faster.
New Client Announcement
June 2020
Netcare Access is a crisis center that believes asking for help in a mental health or substance abuse crisis shouldn’t be intimidating or shameful. When Netcare tapped Serif Creative to redesign its website, I wrote a press release to announce the partnership and project goals.
Website Design Case Study for Serif Creative
May 2020
I wrote a case study showcasing the all new website Serif Creative built for the Driven Foundation.
Agency Press Release
January 2020
When Serif Creative renewed its vendor status with Abbott, I wrote an announcement about the collaboration to celebrate the win and introduce Serif to new business units.
Craft of Poetry Event
October 2019
In 2019, Serif Creative launched The Craft Collection, a series of short films about artists and shared values in their work. I wrote a recap of the premiere event and the making of the first film.
Killer and a Sweet Thang Copyediting
June 2019
KAAST is an online platform seeking to start the conversation around taboo topics like sex, love, and identity. As a member of KAAST’s copyediting team, I worked with writers to polish their stories about and get them publish-ready.
Basecamp Albums
June 2018
The Best Case List blog writers chose our all-time favorite albums, each accompanied by a review in the form of a two-line poem.
Track Premiere: "Mentally" by Moon
November 2017
Using textured synths to dial in the perfect temperature, Moon’s new single “Mentally” excavates the rollercoaster emotions of a bout with anxiety.
Track Premiere: "Phone Home” by Benji
September 2017
It’s special when a song blends familiar ingredients in a new way. Benji does this expertly on “Phone Home,” a meditation on small daily moments we often take for granted.
Brideshore Single Review for Tuned Up
May 2017
A review for Tuned Up on Brideshore’s single “Lawfully,” which proudly bears influences from Wild Nothing and a dash of Grandaddy. The song is a guide to putting down our fictions in order to find real wonder.
Favorite Albums of 2016
December 2016
For Best Case List’s yearend review, I recruited friends to share their favorite records of the year and co-authored a reflection of 2016’s highs and lows (mostly lows).
A Columbus Odyssey
April 2015
In this experimental cover letter that helped me land my first marketing job, I wrote a short story that loosely references Stanley Kubrick.